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Archive for June, 2008
Why Convert To CSS
Monday, June 30th, 2008 Posted in Uncategorized | No Comments »
What You Get From A CSS Web Design: 1. Reduced bandwidth: Smaller file sizes obviously mean reduced bandwidth costs, which for high traffic sites can mean enormous savings. 2. CSS can replace some JavaScript functions: Again allowing a reduction in page size which increases speed. 3. A higher search engine ranking: The code of a CSS Web Design is cleaner and therefore more accessible to search engines. 4. Faster download speed: Slow download speed is often cited as one of the biggest usability complaints for websites. Browsers read through tables twice before displaying their contents, once to work out their structure and once ...What Gives A Link Its Ranking Power
Saturday, June 28th, 2008 Posted in Uncategorized | 2 Comments »
Where Does The Link Magic Come From With Page Rank? I am sitting on the train on the way home from downtown Chicago and was thinking about a site I recently analyzed for a client and started writing my thoughts. With the introduction of the page rank factor within Google a few years back, the increased trend of link building from high page rank sites is on the rise. The green page rank bar represents a number based on the total links you have and the strength (page rank) of the pages that those links come from, but a high page rank ...SEO Endorsement
Friday, June 27th, 2008 Posted in Uncategorized | No Comments »
SEO Should Not Be Attempted At Home, We Are Professionals! I thought this was interesting because some people think SEO is easy, or SEO is a fluffy unnecessary job that pushes the boundaries of reality. SEO in fact is a skill backed by an art and some of the top scholars think SEOs are “highly skilled online marketers. …”Hal Varian, Chief Economist at Google, did give a brief shout-out to SEOs and SEMs at The Law and Business of Online Advertising. Google’s Chief Economist described SEOs as “highly skilled online marketers.” He compared SEOs to lawyers in the amount of training and ...Top Ranking Factors
Friday, June 27th, 2008 Posted in Uncategorized | No Comments »
As a search marketer I listen to many SEO podcasts and read many articles about SEO and organic rankings and whats "HOT" and whats "NOT" or quick ways to get ranked well. I say the hell with all that uncertainty and fluctuation. If you design a search engine friendly site that follows all the basics of SEO your organic rankings will come. This is the foundation of SEO Web Design. Top 5 Positive Ranking Factors: 1. Keyword Use In Title Tag "In my opinion the most important factor for getting great search engine rankings", Said Bill Ross of Rank Better SEO. The title ...SEO Tip: Find Powerful Blog Pages For Linking
Friday, June 27th, 2008 Posted in Uncategorized | No Comments »
There are still blogs that do not put nofollow tags on their comments or on their sponsored links. But the question is with all these blogs that can be used for link juice how can you focus in on the pages that offer the most potential with rankings. There are a few commands you can use to better understand the powerful pages on a blog. First, find a good blog that is relevant to your vertical and does not put nofollow's on their links. Next, in Google type www site:domain.com Where domain = the blog you found This will bring up search results that ...Oversight Agency Relaxes Rules On New Domain Names
Friday, June 27th, 2008 Posted in Uncategorized | No Comments »
The Internet's key oversight agency relaxed rules today to permit the introduction of hundreds, perhaps thousands, of new Internet domain names to join ".com," making the first sweeping changes in the network's 25-year-old addressing system. The panel, meeting in Paris, unanimously approved new guidelines to streamline review of proposed new suffixes; under the old rules, only 13 were approved in the last 8 years. New names likely won't start appearing until at least next year, and the agency won't be deciding on specific ones until details are worked out, including fees, expected to exceed $100,000 apiece. The streamlined guidelines call for ...Why SEO For Yahoo
Wednesday, June 25th, 2008 Posted in Uncategorized | No Comments »
Traditionally seo’s including myself have been optimizing for the “3” major search engines but in reality there are really only 2 to optimize for since you can buy organic search results in the 3rd. I know a lot of people know about this little trick for one of the search engines yet I have not seen a lot written about on blogs. Bascially yahoo is no longer an “Organic Search Engine” but rather a giant PPC engine. The most recent two large e-commerce sites I have done SEO for both have bought their organic traffic on a PPC model in Yahoo. ...404 Page Creativity
Wednesday, June 25th, 2008 Posted in Uncategorized | No Comments »
3 Ways To Be Creative With 404's There are a lot of sites that either change some of their URL’s due to a redesign or remove content frequently due to updates that serve a lot of 404 pages. Below are the top 3 ways to handle this. (#1 can be the most fun and might even be the most rewarding from an ROI and LTV perspective). 3. The website owner could implement a global 301 for all pages with a certain URL variable or within a certain directory to redirect to the home page. Challenge: This created a poor user experience since when ...SEO Is 2 Faced
Sunday, June 22nd, 2008 Posted in Uncategorized | No Comments »
Search Engine Optimization (SEO) Is Two Faced “Love and Marriage, (SEO Marketing and SEO Engineering) You Can’t Have One Without the Other.” – ok maybe that song lyric was a stretch… Traditionally Search marketing agencies have focused on only one aspect of search engine optimization which has been the marketing aspect. This includes writing good copy, making sure the best keywords were in the meta data and presenting a site to the search engines and clients from the “marketing standpoint”. While this is definitely a portion of what SEO entails there is still another face to search engine optimization that most firms don’t ...Good and Bad Use For An Internal Search Function
Sunday, June 22nd, 2008 Posted in Uncategorized | No Comments »
Internal Search Function What Is It Good For And Not Good For? The surge of the 3 primary search engines have trained the user to want their information fast and with the least amount of upfront effort, yet some might say the accuracy of that information is less then optimal based off the algorithm that sorts it. But I pose the question, is the algorithm the bottle neck or is it the user’s expectation of the category and naming structure of the product that is at fault. Internal search function is consistently playing a larger role with ecommerce sites that have a ...