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Archive for July, 2008
4 Theories About How To Get Google Sitelinks
Tuesday, July 29th, 2008 Posted in Uncategorized | No Comments »
Google Sitelinks will always intrigue and excite SEOs until they can figure out how they are derived. Google’s explanation of sitelinks, although present, is just as vague as their other documentation: "Sitelinks serve as shortcuts to help users quickly navigate to the important pages on your site ." These are all interesting theories about how Google sitelinks come to be and how you might be able to get sitelinks. I personally think its a combination of these with an emphasis on the internal structure of your site and the on-site seo. Sitelinks Thought #1: Surfer oriented This theory can be considered supported by Google: "We ...SEO Specific Pages Based On How Your Best Customers Find You
Monday, July 28th, 2008 Posted in Uncategorized | 1 Comment »
Jeff is a real estate agent who sells vacation rentals in The Outer Banks. His clients range from one time renters to repeat vacationers who bring their family and need large homes. Since his profit comes from repeat business Jeff offers a different level of service to repeat customers who rent his luxury homes consistently than he does to a new customer who is looking for something inexpensive for a quick getaway. With the help of his SEO Company Jeff put a different call to action on his rental pages based on which visitors he wants to see them. He offers ...Not Everything Is About Monetization
Saturday, July 26th, 2008 Posted in Uncategorized | No Comments »
I had the pleasure to sit with Jeff Cutler, former CRO of Answers.com and talk with him about the vision of answers.com during his time there. The interesting topic of monetization of the different interactive channels came up and this is a short excerpt from the conversation. Jeff Said, "Not everything can be monetized, nor should be given a goal based on how effectively it can be monetized". We spoke about how they tracked their other interactive ideas such as their widgets, press releases, and news letters. When asked how they tracked all those channels Jeff said, "those were not tracked ...3 Questions To Ask
Wednesday, July 23rd, 2008 Posted in Uncategorized | No Comments »
Knowing How Your Clients Perceive You Is Key Short Post Based On Some Thoughts I Had. 3 Questions to ask yourself before you start redesigning your website or embarking on that new marketing venture. Who Do I Think I Am? Have you ever spoke with a client and they say “we are a X type of site or company”, and after looking at their site there is no way thats what they are portraying to the community. The old adage “you can’t know where your going till you know where you have been”, well in this case you can’t know where your going ...Why Submit Your Sitemap To Google
Tuesday, July 22nd, 2008 Posted in Uncategorized | No Comments »
Should You Submit Your Sitemap To Google? What is a submitted or off-site Sitemap: A Sitemap is a list of the pages on your website. Submitting a Sitemap helps make sure the search engines know about all the pages on your site, including URLs that may not be discoverable by normal crawling process. There has been alot of discussion lately about why a site should or shouldn't submit their sitemap to Google's Webmaster tools. So lets break this down and first look at some myths about submitting your Sitemap. Myth Or Fact: If you submit your site to Google Webmaster tools it will ...Top 5 iPhone Applications
Monday, July 21st, 2008 Posted in Uncategorized | 1 Comment »
I have wanted an iPhone, and after waiting in line for almost 2 hours I gave up and opted to wait a month or so until the craziness wore off and I was able to go to a local store and maybe only wait an hour. But below are the top 5 iPhone applications that I have seen. Most of the apps work on the original iPhone, too. The cream of the crop: AIM: Should need no introduction, although it was a major omission from the original iPhone's slate. Bejeweled 2: A popular time-waster gets a suitably beautiful iPhone port. eReader: An eBook reader, ...How Bots View Nofollow Tags
Friday, July 18th, 2008 Posted in Uncategorized | No Comments »
Google - Will just ignore the link, as if it does not exist MSN - will not pass link juice but will follow the link to discover new pages Yahoo - will not pass link juice but will use it to find new pages This post sponsored by: SY0-101 and N10-003 is easier for those students who have at least 642-812 or 70-431 to their credit, as compared to having a 70-270 only.We can design every website in 100% Flash, Ummm NO!
Thursday, July 17th, 2008 Posted in Uncategorized | No Comments »
While Google's announcement sounds great, there are still significant SEO and more general internet marketing issues that they haven't addressed: The Link Value Of Internal Links Yes, Google will crawl all those links in your Flash animation. But will they give them the same value as links in an HTML page? They're not saying. Content Value Will keywords in Flash files get the same attention? Probably not, because: Semantic markup: You can't designate H1 and H2 headings in a Flash file. So there's no way to show search engines the structure of your Flash content. Paragraph markup: There's also no tag that I know ...3 Tactics That Hurt Indexing And Rankings
Tuesday, July 15th, 2008 Posted in Uncategorized | No Comments »
1. Link out to bad neighborhoods: Google follows links that are on your site and linking out to unrelated sites, spam sites, or link farms will put your site in a bad neighborhood. This will drop your quality and trust score and ultimately your rankings within Google. 2. Implement a massive link campaign: Gaining inbound links to your site from reputable, relevant high page rank sites is one of the building blocks for good rankings. This can actually hurt you if you do it too quickly. Building links should be a gradual process (or at least appear as one). A few years ...Google Keyword Tool Gives Search Volume Numbers
Tuesday, July 15th, 2008 Posted in Uncategorized | 1 Comment »
It seems as though Google has started showing approximate keyword search volumes in their keyword tool. They warn though that: "Approximate Search Volume. This column shows the approximate number of search queries matching your keywords that were performed on Google and the search network in the previous calendar month." So like with other keyword tools take these keyword results with a grain of salt and be sure to take into account how your audience might use these words to search for what you offer.