Archive for November, 2008

Linens n’ Things and Circuit City going out of business and closing stores means savings?

Wednesday, November 26th, 2008 |

I just thought I would write a quick post about something I had been thinking of for a couple weeks now. Recently as you know, or don't know, Linens and Things and Circuit City are closing their doors to many of their stores. As I was driving around the Chicago suburbs there were low wage workers standing on the street corners with signs advertising "Going out of business, 20-30% off everything in the store". This normally would have been just another advertising message I would have ignored after the initial exposure, but as I passed these stores on my drive ...

5 Reasons More Companies Do SEO When The Economy Is Down

Thursday, November 20th, 2008 |

SEO is on the rise even though the economy might not be. In the past couple months we have received an increase in requests for seo consulting and seo web designs. Why? These are just 5 reasons that might explain why seo is not affected by a slow economy. 1. The market does not affect search traffic Sales might decline, conversion rates might dip a bit but a downturn in the economy does not mean that people stop searching the web. With our clients we are not seeing a decrease in traffic to their sites and most are seeing an increase. ...

10 Tips For A Smooth Site Design Process

Saturday, November 15th, 2008 |

1. Determine the goals of the new site - will it be an informational site, a lead gen site, or an e-commerce site? The goal of the site will impact what keyword themes you will focus on, how the site architecture is designed, and how in depth the content needs to be. 2. Do keyword research - this is one of the most important aspects of a new site design, or any web design for that matter. Primary keywords on your home page, secondary focused on category pages, and long tail keywords for your product or article pages. 3. Competitive analysis - ...

What seo IS, and what it is NOT

Thursday, November 13th, 2008 |

What SEO is NOT: Submitting urls to the search engines Sitemaps do not get you any benefits Tricking the search engines Following Google guidelines Stuffing keywords Optimizing for one keyword phrase Optimizing for the long tail Creating validated xhtml with a tableless design Submitting to low quality directories Attempt to increase toolbar PR Placing a page in a specific position in SERP Proprietary methods and automated tools What SEO IS: Making your website the best for the site visitors and the search engines by having something remarkable (content, idea, product).


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