Knowing How Your Clients Perceive You Is Key

Short Post Based On Some Thoughts I Had. 3 Questions to ask yourself before you start redesigning your website or embarking on that new marketing venture.

Who Do I Think I Am?

Have you ever spoke with a client and they say “we are a X type of site or company”, and after looking at their site there is no way thats what they are portraying to the community. The old adage “you can’t know where your going till you know where you have been”, well in this case you can’t know where your going until you know how your seen. Not how you see yourself, thats biased, but how your seen by your clients or potential clients.

Who Am I Really?

This question is easily answered, simply ask your community what they think you do. Send an email out to your email list saying ” give me 1 sentence you would use to describe us”. you will be amazed at how different your view of what you are and how your outward facing website portrays you in the eyes of your consumers.

Hint:These sentences that you get back will be chalked full of keywords that people are using to search for your service or products.

Who Do I Want To Be?

Once you figure out what people are seeing you as, and what you see yourself as you can start to mold into who you want to be and build campaigns and your website around goals and the community, since the community is who will be using your site to purchase your products.

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