1. Limit length to 65 characters or less (including spaces)

There’s no reason to cut off the last word and have it replaced with a “Ö” Note that the engines have fluctuated recently and Google, in particular, is now supporting up to 70 characters in some cases and as you move words further from the beginning of the title tag the less impact they have on ranking.

2. Incorporate keyword phrases

This one may seem obvious, but it’s critical to prominently include in your title tag whatever your keyword research shows as being the most valuable for capturing searches.

3. Use a divider

When splitting up the brand from the descriptive, I like to use the “|” symbol (aka the pipe bar) and the “-”. Others choose the arrow “>” or hyphen “-”, and both work well. ie: SEO Firm - Professional SEO Company | Rank Better SEO Chicago,IL

4. Target User Expectations

When writing titles for web pages, keep in mind the search terms your audience employed to reach your site. If the intent is browsing or research-based, a more descriptive title tag is appropriate is good to match user expectations. If you’re reasonably sure the intent is a purchase, or other action, make it clear in your title that this function can be perform Writing Title Tags For SEO and Marketing at your site, e.g. “Flip Flops | View Size Chart For Flip Flops”, or “Flip Flops | Buy Discount Flip Flops at Flipflophut.com”.

5. Repeat in the headline

Re-using the title tag of each page as the H1 header tag can be valuable from both a keyword rankings standpoint and a user experience improvement. Users who go to a page from the search results will have the expectation of finding the title they clicked and you will improve the expectation and possibly conversion.