Description Tags: What Are They Good For
What should you put in your description tag for the search engines you might ask?
I recently got this question from a client and thought I would quickly give my thoughts.
The description tag is the text that shows up under the listing in the natural search results, and has 3 goals.
1. It plays a small role with the ranking
2. Sets your listing apart from the other 9 on the page.
3. It is the marketing hook that gets your result clicked on when it is among 9 other results targeting the same thing you have.
So the way I would structure the description tag to accomplish these goals would be:
Primary keyword - Couple related words ( primary keyword), couple related words. Your “hook”, marketing lingo, or tag line.
Remember, only 150 characters will show up under your listing link in Google, so don’t put to much fluff in the description tag, don’t stuff it with keywords, and make it conversational to get that click.
What do you think?