How Do I Make All Those Inbound Links Relevant, To Improve My Ranking?

What is the best way to do an inbound link campaign and engineer the links for maximum SEO influence? Inbound links and inbound link strategies are a great way to get an improved ranking within Google for highly competitive keywords. With inbound links there are 3 attributes that you should implement to maximize the effectiveness when directing a link back to your site.

1. Do the inbound links contain the keyword that relates to the page itís linking to? For example, if the link is going to point back to a page on your site about tennis shoes, the link text should read something like “New Brand of Tennis Shoes”, basically the words “tennis shoes” should be in the title of the text link. In essence what happens is the search engine reads the title of the text link, then follows the link back to your site and reads the title tag on the page it’s linked to, and says is this page what the title of the text link said it was? If it is then it helps increase the link and seo relevancy.

2. Do the inbound links reside on a web page that is relevant to your site? For example, if your site had sports shoes for sale, putting a link on a site that has a lot of information about sports, or a blog that deals with sports would be a good thing. Where as, if you were to put a link on a site or blog that dealt with something irrelevant, like pottery, the relevancy would not be powerful. This is one of the many dangers of using a “link farm” to put links out there for your site, they just scatter the links around and rarely hit a site that is relevant to your site. So keep the links that point to your site located on other pages that are relevant to your site. If you do that it helps increase the link and seo relevancy.

3. Finally, does the site that the inbound link resides on have good page rank in itself? Granted this is not something that you can completely control, yet it still can be monitored. You will have to put less inbound links out there if your inbound links reside on highly trafficked and highly ranked sites, and more inbound links if you use sites that are less trafficked. Keep in mind both #1 and #2 above need to take place for #3 to matter.

Note: Once you get inbound links, it only helps you as long as the link is active on the other site, so they are more of a short term boost unless managed well.