I had the pleasure to sit with Jeff Cutler, former CRO of Answers.com and talk with him about the vision of answers.com during his time there. The interesting topic of monetization of the different interactive channels came up and this is a short excerpt from the conversation.

Jeff Said, “Not everything can be monetized, nor should be given a goal based on how effectively it can be monetized”.

We spoke about how they tracked their other interactive ideas such as their widgets, press releases, and news letters. When asked how they tracked all those channels Jeff said, “those were not tracked from a success standpoint; they just needed to be where people where on the web”. He then gave the example of their Facebook application and said, “that the demographic they targeted were not emailing to communicate, but rather using Facebook to be social. So they just had to be where their demographic was to get in front of them.

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