User experience research and marketing analysis

Insights to inform compelling frameworks based on usability evaluation and research....

Instead of making decisions based on assumption and speculation, empower your product by finding out how users interact with it. Acquire keen insights into user behavior, mental models and expectations with a usability study. Brand experience is the user experience.

What you get with our UX Research:

UX Competitive Analysis

• Utilizes a UX Scorecard and provides insight into how you and your competitors measure up against one another

Usability Testing

• Test Design
• Test Participant Recruitment Assistance
• Test Execution
• Results Analysis & Report

Ethnographies & Field Research

• Ethnography Design
• Execution
• Report with Findings

User Personas

• Audience segmentation
• Persona Development

User experience and brand strategy

Laying a strong foundation with strategic internet marketing....

A good strategy is built upon vision and determination. I start each user centered design project by understanding the goals and needs of your product.

User Experience Strategy Includes:

• UX Evaluation Utilizes a UX Scorecard and Use Cases
• Use Cases represent the web traits, intents, goals and tasks of your users
• Project Flight Plan Goals & Objectives
• Scope of Project
• Requirements of Strategy
• Deliverables for the UX strategy

User experience design and usability based on user testing

User centered design is built on the structural point where interactions become pivotal moments....

You have milliseconds to make a good first impression. You have one experience to turn a visitor into a customer or a qualified lead. This is the point of contact, the series of moments crucial to conversion. Good user experiences protect the investments you make in your product.

What you get with our user experience design process:

Wireframes

• Single and multiple pages representing user task flows
• Accompanied with hypotheses and success metrics

Mock-ups

• Defining and detailing all of the subtleties that make a strong design
• Mock-ups accompanied with notes for development and quality assurance

UX Metrics Dashboard

• Success metrics and key performance indicators to track web design usability performance

Landing Page Optimization

• A|B and Multivariate testing to support conversion optimization